Life is about the intertwining of lives where eating is an essential ingredient.
How many lives would it take for just one life to make these connections?
To carry on the cycle of life on this planet, what would it take?
Welcome to the exciting future of food.


Thinking about the lives through eating.

In our pavilion, we explore the potential of Japanese food culture that has been nurtured
by the Japanese people, while addressing environmental and hunger issues and sharing the evolution of food through technological innovations. Together, we hope to explore a“new way of eating”that can lead to a better future.
By rethinking the various norms food, we can come to the realization of what is truly important for life and feel more gratitude and kindness, which in turn contribute to the enjoyment of the little things in life.
Starting tonight, hopefully you can appreciate mealtime more and more each day and leave feeling satisfied.

Broadcast writer/ Vice President of Kyoto University of Art and Design Kundo Koyama

Broadcast writer/ Vice President of Kyoto University of Art and Design
Kundo Koyama

Born in Kumamoto in 1964. He has planned and made a great number of Japanese TV programs including “Iron Chef”, “Remote Chef”, and “Palais de Z”. He received Screenplay of the Year for the film “Okuribito (Departures)” at the 32nd Japan Academy Film Prizes. In addition to Scriptwriter, he also works as a Project Advisor for regions and companies, Owner of Shimogamo-saryo, Judging committee of "Cooking Masters" sponsored by the MAFF, and General Producer of “RED U-35” largest chef competition in japan.


EARTH MART is a thatched
(a roof made of straw or similar material)
pavilion that cultivates food and
brings people together.

Thatch (a roof made of straw or similar material) is a symbol of the traditions that once took place in the Satoyama (rural) way of life. The gathering of small roofs represents its prosperity and vibrancy just like a marketplace.When the Expo comes to an end, we plan to breathe new life to the thatches through an upcycling program.

EARTH MART is an imaginary market where
you can experience the cycle of food and
life and encounter hints for the future.

EARTH MART is filled with various features that allow you to rethink what you may have taken for granted and explore new ways of eating with excitement in an ambiance reminiscent of a shopping experience in a market.
Traditions, culture, societal challenges, technology... these perspectives encourage us to reevaluate the current state of food and embark on a journey to discover the pleasure of eating and uncover insights on how we can shape and weave life into the new era.


Architect Kengo Kuma

Kengo Kuma

Kengo Kuma was born in 1954. He established Kengo Kuma & Associates in 1990. He is currently a University Professor and Professor Emeritus at the University of Tokyo after teaching at Keio University and the University of Tokyo. KKAA projects are currently underway in more than 30 countries. Kengo Kuma proposes architecture that opens up new relationships between nature, technology, and human beings.
His major publications include Zen Shigoto(The complete works, Daiwa Shobo), Ten Sen Men(“point, line, plane”, Iwanami Shoten),
Makeru Kenchiku (Architecture of Defeat, Iwanami Shoten), Shizen na Kenchiku (Natural Architecture, Iwanami Shinsho), Chiisana Kenchiku (Small Architecture, Iwanami Shinsho) and many others.

Art Director Tamotsu Yagi

Art Director
Tamotsu Yagi

Tamotsu Yagi was the art director for ESPRIT in 1984, a fashion company headquartered in San Francisco. He later became an AGI (Alliance Graphique Internationale) member in 1990 and the following year, he established Tamostu Yagi Design. In 1995, his design work was selected for the permanent collection of the San Francisco Museum of Modern Art and an exhibition was held to commemorate the museum’s reopening of its new architectural design. In 2009, he moved to Venice, Los Angeles. His recent work includes the Jean Prouvé“Constructive Imagination”show at the Museum of Contemporary Art Tokyo which he co-art directed. He is currently working on signage design and a series of graphic designs for the Kiyomizu-dera Temple.

Overall management

Orange & Partners


グリコ セブン‐イレブン ニチレイフーズ FOOD&LIFE COMPANIES


アスカクルーズ フクシマガリレイ ツバサアライアンス


LIXIL 中西金属工業